Sep 112012
 

I was at the local “big box” store purchasing school supplies for my youngest son. While traversing the aisles I passed an angry man arguing with a sales clerk. “I want what I bought, damn it” he hollered. I feel your pain buddy, I thought.

Was this man’s sentiment reasonable? I didn’t know, yet without knowing the circumstances surrounding his complaint, I was immediately sympathetic. Why? Because this is how I feel each time I place an item in my shopping cart. I too want what I bought – damn it!

This morning I read an article from the National Journal entitled Why a Lobbying Fight Broke Out Over Olive Oil. It evoked in me that visceral acrimony most of us feel when we or those we care about are wronged. I felt cheated – again, by those same folks who are perpetually cheating us purchasers of olive oil.

Here’s the bulletized back story to the article from the National Journal.

  • Scientific evidence and sensory evaluation proved that both adulterated (fake) olive oil and low-quality olive oil are posing as extra virgin (an actual legal designation) and are currently residing on your grocery shelf.
  • This stuff, which is not what you or I paid for, is being sold around the world to unsuspecting consumers.
  • The sellers of this stuff are major companies who know what they are doing, why they are doing it, and don’t care.
  • These major companies exercise control by making up the voting and decision-making membership on most European regulatory, standards, and trade organizations.
  • They laugh at us while smoking their big cigars and sipping their grappa. You think I’m kidding? I’m not.
  • United States olive growers and extra virgin olive oil producers got mad and decided to take action against this organized mob by developing a set of voluntary standards for themselves. This set of standards is called a marketing order and it only applies to olive oil producers from the United States – no one else.
  • Who could object to a US industry’s desire to self-regulate for the benefit of consumers? The same creeps that are controlling the non-regulation, non-standards, non-enforcement in Europe, that’s who.
  • In the United States the “creeps” operate through the North American Olive Oil Association, a trade association for olive oil importers. Not all olive oil importers are bad guys, but Olive Crazy is throwing the baby out with the bath water. They know what their colleagues are up to.
  • When the US olive growers and olive oil producers decided to regulate themselves, the membership of the NAOOA launched an attack campaign and created another fakery. They set up a group called the Alliance for Olive Oil Quality Standards. A rose by any other name … Now substitute for ‘rose’ a word depicting the smelly product of digestive elimination … Yup, that’s what I mean.
  • The Alliance for Olive Oil Quality Standards spent $80,000.00 to hire a powerful, Washington DC lobbying firm to coerce, with dinners and campaign contributions, the members of the United States Congress to kill the US olive growers and olive oil producers attempt to regulate their own industry. Why?
  • They don’t want us to get what we bought.
  • Damn it!!!!!!!

If you are sick of not getting what you bought then please take the advice of this lowly olive and olive oil enthusiast/champion of consumers everywhere/champion of all producers of great olive oil, and buy your olive oil from olive oil producers in your own country. Folks that you have learned to know and trust. Here are three of my current favorites in the United States:

The Olive Press (California)

California Olive Ranch (California)

Georgia Olive Farms (Georgia). Please note, they have a small grove and are sold out, but will have more evoo available later this fall or in the early winter. It’s great and it goes fast.

May the sun shine through your branches.

www.olivecrazy.com