Dec 052014
 

2014 does not equal 2015This summer I was shopping for olive oil. I prefer buying US-grown extra virgin olive oil and ran out of all the latest US-harvested oils from 2013, and the 2014 US oils hadn’t been harvested yet. As is my habit I looked at the harvest dates on each bottle and noticed that one of the big California olive oil producers had a 2014 harvest date on all their labels.

I was surprised since I knew that this particular producer had not harvested in early 2014. I guessed that they had purchased some foreign olive oil that matched the taste profile of their oil and were reflecting the harvest date of the newer oil, or that it was just a mistake. It never occurred to me that something was wrong.

Earlier this year I read the new California Food and Agricultural Code section that created the state Olive Oil Commission. The Commission is comprised of olive oil producers and handlers who produce 5,000 gallons or more of olive oil in a period that extends from July 1st of a year through June 30th of the next year. Today I just reread that law before diving in to the subsequent rules and regulations promulgated under the auspices of the California Department of Food and Agriculture. These rules and regs were enacted on September 26 of this year.

Well! If what I am about to print isn’t just some sloppy legal drafting then it is an attempt to pull the wool over the eyes of consumers. Check it out.

The following is from the labeling section of the new rules and regulations for olive oil grade and labeling standards:

11.3.6 Year of Harvest. If reference is made to a harvest date, then 100% of the olives used to make the oil must have been harvested during that time period. Because the harvest typically runs from October through January, the dating refers to it by the calendar year; for example the 2014-2015 harvest season is deemed to be the 2015 harvest. When oils from multiple years are combined and the year of harvest is indicated the label must indicate each of the harvest years contained therein. If the month and year of harvest are indicated then 100% of the oil must be from that period. If the season and year are indicted then 100% of the oil must be from that period.

What this says ladies and gentlemen is that California producers of 5,000+ gallons of olive oil annually can claim that their entire harvest is from the next year even if they complete their harvest prior to the end of the year, as long as it’s within the season. What it also alludes to is that producers of less than 5,000 gallons of olive oil a year are out of luck since they are not actually subject to this law.

Considering the updated harvest labeling that showed up on the bottles of olive oil I mentioned above, this is not a mistake. It is deliberate, by one, some, or all. Therefore it is designed to hoodwink consumers. The next time I hear or read one of those 5,000+ California producers or handlers complain about the fraudulent practices of the Europeans and the US olive oil importers I won’t be very sympathetic.

I doubt the author of the original law, Senator Wolk, had this regulated result  in mind. Grab a pen, some redrafting is in order.

May the sun shine through your branches.

www.olivecrazy.com

Dec 112011
 

Every day I read lots of material about the olive, some from books and others from the internet. Each week I share with you the articles, recipes, research documents, and other information I find on the internet. Most of it is very interesting and some of it inspires me to write an article or two of my own. None of these links are in any way my opinion or are endorsed by me. I am sharing.

Olive Links of the Week

Edible gifts can satisfy every taste
Pittsburgh Post-Gazette
For those of you who buy gifts for people who love to eat.

Locally Sourced Jordanian Olive Oil Factory Tour at Terra Rossa
Jen Maan in Amman blog
Jen visits a Jordanian olive oil processing facility. She has lots of great photos.

Boost your ‘good fats’ to help fend off diabetes
MSNBC
More on MUFAs and diabetes.

Sovena USA First Ever Lab to be Certified by International Olive Council in United States
PR Newswire
Largest US olive oil importers gets their lab certified by the International Olive Council.

Namibia: Local Olive Oil Takes Market By Storm
All Africa
Swakop River Olives entrepreneurs Eddie Angula and Wim van der Plaas are growing trees along Namibia’s Swakop river. Of interest is that they grew them from seeds purchased from South Africa. I don’t often hear of olive trees grown from seed.

VN Dalmia Offers an Olive Oil Reality Check
Olive Oil Times
India is marketing olive pomace oil to the Indian marketplace. If that is what the market demands then that’s okay. The key is truth in advertising.

Olive oils can prevent infantile diseases
Teatro Naturale International
According to many physicians and scientists, such as the pediatrician and neonatologist Giuseppe Caramia, extra virgin olive oils are important ingredients of preventive medicine.

Attack on olive oil consumption in Denmark
Teatro Naturale International
Denmark has a problem with obesity and is instituting a 7.1 % tax on each liter of olive oil. Is this ignorance or maybe a powerful dairy lobby?

Canton business offers imported oils, vinegars, gourmet foods
Watertown Daily News
Josie’s Little Pizzeria and Josie’s Olive Oil Company are selling California olive oils in Canton, New York.

Slick accents welcome on Oenotri’s dinner plate
Napa Valley Register
Oenotri’s restaurant in Napa has fresh extra virgin olive oils on the menu.

New Olive Pilot Crop Insurance Program Approved for Selected Counties in California
Insurance News Net
The U.S. Department of Agriculture’s (USDA) Risk Management Agency (RMA) announces a new a pilot insurance program for table and oil olives in 12 California counties, beginning with the 2012 crop year. The sales closing date is January 31, 2012.

China could be strong S.J. farm market
Recordnet.com
Chinese delegation visits Lodi, California. China’s burgeoning economy and rapidly expanding middle class hold great potential for sales of premium San Joaquin County products – including wine, cherries, tree nuts and olive oil.

Critical Information for Olive Oil Decision Makers
The Olive Oil Times
The Culinary Institute of America at Greystone in California’s Napa Valley will host a seminar on January 12th for industry professionals. They will receive the information needed to protect themselves and their customers by learning.what constitutes quality olive oil.

Banks squeeze oil industry
Weekly Times Now
Australian banks unwilling to make loans to olive oil producers. Dumping is to blame.

Olive oil producers feel price pain
Weekly Times Now
Lisa Rowntree of the Australian Olive Association weighs in on olive oil price wars.

Olive Oil’s Growers, Chemists, Cooks and Crooks
The New York Times Books section
A review of Tom Mueller’s olive oil industry expose, Extra Virginity: The Sublime and Scandalous World of Olive Oil

Chosen Bites: A hearty dish!
The Jerusalem Post
Recipes for Sautéed Butternut Squash, Kale with Pasta and Mushrooms and Turkey Meatballs.

Dining Out review: Schnitz Ada Grill offers good value, good food
Mlive.com
A review of the Schnitz Ada Grill in downtown Ada, Michigan.

May the sun shine through your branches.

www.olivecrazy.com