Feb 112012

Have you ever kept a tab in your browser open as a reminder to read an article or look at a website? I have and do it too much. The tabs get really tiny and then the reason for having the tab open in the first place, a memory jogger, diminishes since I can’t read the tab content. The tab for the Business Wire article, Research and Markets: Antioxidants from Olive Waste – Patent and Technology Report – Key Players, Innovators and Industry Analysis Focuses On Finding the Key Innovators and the Industry, has been open for almost a month now and it’s time to close it.

Personally, I love research articles, but not being a scientist or scientific researcher, I can’t synthesize them and do them justice. For the last year I’ve been getting my research analysis fixes from Australian wine and olive oil scientist, Richard Gawel, but he’s been busy gardening. Hurry back Richard from your dirt worshiping – I’m jonesing.

Olive and olive oil producing countries are on the rise and so is the need to reuse, recycle, or repurpose olive waste and byproducts. There are many challenges and opportunities in this area. The company that authored this pr piece linked above, Dolcera, is a patent and market research company. Their “report focuses on finding the key innovators and the industry ecosystem through relevant patents, clinical trials and university data encompassing research in the commercially viable area of producing antioxidants from olive wastes and their applications in different fields.”

What that means in real people talk is – if you’re looking to make money in olive waste and byproducts they will help you. And, of course, they will make some money too. If you are interested in making money off the antioxidants left over from olive waste and byproducts then you will need to buy their report before determining if this is what you want to do. Or you can just try to do it anyway. This is always the capitalist conundrum.

At last – I can close the tab. My mouse if poised over the red x and click – the tab is closed. Ahhhhh!

May the sun shine through your branches.

www.olive crazy.com

Jun 242011

A few days ago the International Olive Council issued an invitation to tender for market research on consumption of olive oil and table olives in Australia, Japan, and South Korea. The deadline is July 21st. The invitation made me think of the power of data collection.

I was visiting one of my brothers, Peter, in Oklahoma City last week. Peter is the Executive Director of the Metropolitan Auto Dealers Association there in OKC. We were discussing how one becomes an expert in any area. Peter told me about an interview he had with a local reporter who questioned whether he was an auto industry expert, as he claimed, and Peter responded that he was the one that collected the data. His expertise was accepted and the interview moved on.

I asked Pete why he didn’t mention his 20 years in the business and he said that he felt that data collection quantified, not just the data, but his expertise. I think that is one response, but data collection is clearly an important distinction when folks in the olive industry make any business decisions. Data collection not only reveals expertise it can create success for members of the olive industry.

Without good and complete data how does a grower know which variety may succeed in his or her soil and climate? Without good and complete data how does the grower know which picking equipment will best harvest his or her trees? Without good data how does the miller know which equipment will best serve his or her needs? And on and on.

The International Olive Council (a United Nations organization) collects data and so do various governments and private organizations. The key to data is to use it to achieve the best outcomes for the olive industry whether or not you wish to claim expertise. The data is out there, go get it, and use it well.

May the sun shine through your branches.