Mar 242012
 

I just read two articles regarding the alleged International Olive Council’s (IOC) intention to remove sensory evaluation from qualification for extra virgin olive oils from IOC member countries. The first article is from Tom Mueller, the author of Extra Virginity: the Sublime and Scandalous World of Olive Oil entitled Vanishing Viginity? and the second from the Olive Oil Times entitled Non-Member Chemists Kept Out of Olive Council Meeting.

Let me give some unvarnished advice from someone who is familiar with and loves brutal public relations and political campaigns (same thing really). If what is alleged turns out to be true – this is a gift. Take it and spin the hell out of it!!!!!

May the sun shine through your branches.

www.olivecrazy.com

Feb 272012
 

Years ago I was part of a small group of Georgia Legislators invited to attend a few scotch tastings hosted by adult beverage giant Diageo. I have been a fan of good scotch since I was allowed, at age eighteen (legal age in Georgia in the 70′s) to sample some of my Dad’s scotch collection.

At these scotch tastings I learned that I had a gift for detecting and identifying the flavors that made up each scotch. Of course I was at that time, and still am, untrained so I had to associate some flavors and smells with things I recognized. My favorite association was what I named ‘old Bandaid’. Some levels of peat smoke actually smell like the Bandaid brand adhesives from my childhood. Bandaids don’t have that distinctive odor any longer, but I was with a group of people who were my age or older and they understood what I meant.

Both of my parents were very sensory oriented. You could often find Mom sticking her nose up to a fresh cut pine board or Dad running his hands across the stones of a rock wall. After a childhood of watching them do this and feeling embarrassed by their naked admiration for the physical world, I turned into them.

Even though I won’t be becoming a professional olive oil taster, for reasons explained in my article yesterday, at home I carefully taste each bottle of extra virgin olive oil I open. I run through a mental checklist of what I am tasting and if it’s not defective I decide how I might use the oil in my cooking. As I explained in an article from last week, if the oil is defective, it goes straight into the trash bin. Why buy food that is fresh and increasingly more expensive and ruin it with a nasty oil? There is no compellingly reason to do that.

Tasting olive oil is different from tasting alcohol-based beverages. The alcohol in scotch, wine, or other spirits seems to act more like a vehicle for the smells and flavors, transporting them to your senses. With olive oil the taster has to do the transporting him or her self by employing strippaggio. The flavors do not seem to ‘bloom’ well unless strippaggio is employed. The easy way to find this out is to place a tablespoon of extra virgin olive oil in your mouth and just swallow. What did you taste? Could you identify any flavors? Then place a tablespoon of extra virgin olive oil in your mouth and from the front of the tongue begin to suck in air as the oil coats your mouth all the way to the back of your tongue, then swallow. Ask yourself again – what did you taste and could you identify any flavors? The answer will be yes. By the way the air sucking thing you just did is strippaggio.

Thanks to writing about olives and olive oil, and to making my tasting opinions known to all and sundry, my friends and family have ordained me an olive oil tasting expert. If they have some olive oil in the cabinet, they will present me with it and ask me to taste it. If its not labelled extra virgin or already opened then I get to say no. If it is labelled extra virgin and unopened then I feel honor bound to give it a go.

This past weekend I was in Savannah and popped over to my friend, Carol’s, house with a bottle of wine. We drank and chatted and she invited me back for breakfast the next morning before I headed back home. After breakfast Carol said, “Oh. I almost forgot. Someone gave me a bottle of extra virgin olive oil and I want you to tell me if its any good.” I gave her a little speech about the things I might be able to detect and the things I might not. She thrust the bottle at me.

We carefully read the labelling on the front and back: EVOO – Rachel Ray – Product of Italy – Expiration date in 2013 – Colavita … I grabbed a tablespoon and poured. I cupped my hands around the spoon and waited until it had warmed some, smelled, then tasted. The smell was oily which didn’t bode well. Then I had a tasting experience that confused me. It confused me so much that I forgot until almost too late to chase it with a caramel or peppermint.

The oil was greasy and rancid, but had a lot of pepper in the back of the throat. What did that mean? I didn’t think it was possible for such defects as greasy and rancid to be present along with a positive attribute – pepper. If you know, please tell me.

I got a piece of candy in time to keep from getting sick and unceremoniously said, “Chuck it!” I chewed my caramel and hit the road. Goodbye Carol. Goodbye Savannah. Good riddance Rachel Ray EVOO.

May the sun shine through your branches.

www.olivecrazy.com

Feb 262012
 

My engineer/chemist husband periodically goes for training to up his game and believes I should do the same. After all, the world of olives and olive oil is not just fun, it’s very technical. Since last year Mr. Olive Crazy has been trying to get me to go to an olive oil tasting class, and I have managed to come up with an excuse each time.

First there was the Olive Oil Sensory Class in Paso Robles, California last fall. I made up some lame excuse about it being out of the way, but then got really sick so I got out of that one.

Then there was the Organizzazione Nazionale Assaggiatori Olio di Oliva’s (ONAOO) Olive Oil Tasting Course in English which was held last November in Imperia, Italy. I had the week off from everything, including the kids, and Mr. Olive Crazy insisted I attend. I muttered something about laundry and being tired. There was no laundry and I wasn’t tired, but he bought it.

Now there’s the Sensory Evaluation of Olive Oil Course on March 30th and 31st at the University of California, Davis campus. The only conceivable excuse I have is that the Georgia Legislature might be in Session on March 30th, but that’s not likely. I guess I must ‘fess up and reveal “My Dark Secret”.

I am terrified. I know that sounds crazy but bear with me here. Look closely at the description for the lecture and tasting that will take place at 10:45 am on March 30th. I even highlighted the thing that scares me.

Lecture: What is Olive Oil; How Olive Oil is Made; Effects of Processing on Oil Flavor; Classic Olive Oil Defects and Positive Attributes.Tasting: What Makes an Oil Extra Virgin (6 oils to taste).
Paul Vossen, UC Cooperative Extension Farm Advisor, Sonoma-Marin Counties

I have a finely-honed gag reflex, and I know what will happen if I taste a nasty olive oil. Yup – that.

Thanks to those pregnancies two decades ago, I can now barf on command, and the command comes from my brain. Describe something nasty to me – barf! Point out the squashed animal in the road – barf! Make me taste and swallow something fusty, moldy, grubby, greasy, rancid, muddy, or metallic – barf!

I am a little sad that I can’t play with all the other folks who taste and judge numerous olive oils for fun and profit, but I most certainly will continue to carefully check the flavors of each extra virgin olive oil that I buy. I just won’t share with you my physical reaction to a bad olive oil other than I pitched it in the trash.

May the sun shine through your branches.

www.olivecrazy.com

Feb 242012
 

Ever since I wrote about the Organizzazione Nazionale Assaggiatori Olio di Oliva’s (ONAOO) Olive Oil Tasting Course in English in Imperia, Italy I’ve had lots of folks ask if there were any olive oil tasting classes in the United States. So here you go dear readers. Please share with your oleophilic friends.

If you want to attend, make sure you register soon. The price goes up on March 1st.

Sensory Evaluation of Olive Oil
University of California, Davis
March 30 & 31, 2012

This two-day course is designed for olive oil producers and processors, food retailers and marketers, food service professionals, chefs, and consumers. The course will include discussions and tastings that will focus on:

  • The basics of olive oil sensory evaluation
  • Mechanics of how to taste olive oil
  • How to identify sensory defects in olive oil
  • The role of maturity and variety in oil flavor and style
  • Sensory evaluation as a science
  • An overview of processing alternatives their effects on oil style, and positive oil characteristics
  • Tasting of single variety oils
  • How to evaluate olive oil quality
  • Consumer olive oil preferences
  • Blind tastings of oils from around the world

Who: Paul Vossen, Cooperative Extensive Farm Advisor, Sonoma-Marin Counties
Where: Silverado Vineyards Sensory Theater, Robert Mondavi Institute Sensory Building, UC Davis
When: Friday, March 30th and Saturday, March 31st, 2012
Prerequisite: No prerequisite necessary
Price: $495 full two-day program, fees increase to $545 on March 1st
Registration: Available through UC Davis Campus Events
Contact: Nicole Sturzenberger, ndsturzenberger@ucdavis.edu
Hotels: The Olive Center has secured special rates for attendees at the Hallmark Inn in Davis,  $109/night for one King, $119/night for two Queens. Our group code is UCD Olive. Please call the hotel for details, (530) 753-3600.

Here is a copy of the tentative agenda.

Agenda (Tentative)

Sensory Evaluation of Olive Oil

Friday March 30, 2012 – Olive Oil Sensory Basics
8:30 am Coffee and pastries – registration and parking (unless you paid for parking you will get a ticket)
9:00 am Welcome and IntroductionDan Flynn, Director of the UC Davis Olive Center, Davis, CA
9:05 am Lecture: Mechanics and Vocabulary of Olive Oil Tasting; Sensory Science as it Pertains to Olive Oil; Recognizing Scents in Olive Oil; Blue Glass; Profile Sheets; Taste Panel; IOC Recognition; Positive Attributes in Olive Oil as Influenced by Variety and Maturity.Tasting: Olive Oil Attributes (5 oils to taste).Paul Vossen, UC Cooperative Extension Farm Advisor, Sonoma-Marin Counties
10:15 am Break
10:45 am Lecture: What is Olive Oil; How Olive Oil is Made; Effects of Processing on Oil Flavor; Classic Olive Oil Defects and Positive Attributes.Tasting: What Makes an Oil Extra Virgin (6 oils to taste).Paul Vossen, UC Cooperative Extension Farm Advisor, Sonoma-Marin Counties
12:00 pm Lunch
1:00 pm Lecture: An Evaluation of the Sensory Properties of Australian Olive Oils.Richard Gawel, Founder of the Australian Taste Panel and Olive Oil Judge
1:30 pm Lecture: World View of Olive Production and Consumption; History of Olive Oil Production in Europe; Influences on California and the New World.Tasting: Traditional Styles (6 oils to taste).Paul Vossen, UC Cooperative Extension Farm Advisor, Sonoma-Marin Counties
2:45 pm Break
3:15 pm Lecture: Olive Oil Standards and Quality; UC Study on Oils in the California Market.Dan Flynn, Director of the UC Olive CenterTasting: California and Its Competition; UC Research in Improving Quality (6 oils to taste).Paul Vossen, UC Cooperative Extension Farm Advisor, Sonoma-Marin Counties Questions: Session on Improving California’s Olive Oils.
4:30 pm Adjourn No-host reception at Seasons (1st and F Streets, Davis)
Saturday March 31, 2012 – Exploring Oil Styles
8:30 am Pastries, Coffee, and Juice
9:00 am Lecture: Single Varietal Olive Oils; Distinct Styles of Oil by Variety.Tasting: Single-Varietal Oils (taste 6 oils).Paul Vossen, UC Cooperative Extension Farm Advisor, Sonoma-Marin Counties
9:45 am Lecture: Olive Oil and Food.Fran Gage, Chef, Author, Olive Oil Judge, and UC Taste Panel member
10:15 am Break
10:45 am Lecture: Health Benefits of Olive Oil; The Science and the Hype.Paul Vossen, UC Cooperative Extension Farm Advisor, Sonoma-Marin Counties
11:15 am Lecture: The Effects of Modern Cultural Practices on Olive Oil Quality. Irrigated or Non-Irrigated, Organic or Conventional, and High Density or Medium Density.Tasting: Oils direct from producers (taste 4 oils).Paul Vossen, UC Cooperative Extension Farm Advisor, Sonoma-Marin Counties
12:15 pm Lunch
1:15 pm Lecture: Flavored Olive Oils.Tasting: (5 flavored oils).Paul Vossen, UC Cooperative Extension Farm Advisor, Sonoma-Marin Counties
2:00 pm Lecture: The Best of the Best; In-Depth Analysis of Well-Made Olive Oils.Tasting: Award Winning Oils from Around the World (3 oils).Darrell Corti, Corti Brothers, Sacramento (invited)
2:45 pm Break
3:15 pm Lecture: You Be the Judge – What Makes an Award Winning Oil? Taste Along with a Panel of Judges as if in a Competition Awarding Medals. (taste 6 oils).Judges: Paul Vossen, Fran Gage, and Darrell Corti (invited)
4:15 pm Adjourn

 

Now, go register!

May the sun shine through your branches.

www.olivecrazy.com

Feb 212012
 

Before my son, James, went off to Army Basic Training yesterday he helped me conduct Olive Crazy’s first non-professional extra virgin olive oil taste test. Like true non-professionals we made up our own rules and had fun with it.

First we read over the lists of positive olive oil attributes and negative attributes aka defects that we gleaned from The Olive Oil Times. Then we decided to make up our own tasting terminology and to keep it simple – either it was a keeper or it was headed for the trash bin. If it was a keeper we distinguished the oils by the way we used them, and since James and I are the big olive oil users in the house we got to pick the words that best suited our needs, likes, and dislikes.

The keeper category was divided into three sub-categories based on how we cook and consume, not which we thought was better. We found some colored star stickers in a drawer and decided to use the colors to help us remember which oil was in which category.

A gold star was given for the stronger flavored oils that James and I tend to prefer. A silver star for those that were milder in flavor but had a lot of character. A blue star was given to the oils that we would use in everday cooking for ourselves and the other members of the Olive Crazy household. We put the stars on the bottles to help guide us whenever we prepared a dish. We usually have a lot of different types of extra virgin olive oils around the house so we definitely needed some sort of system.

The ‘destined for the trash bin’ category was not subdivided. If it didn’t smell or taste of fresh olives it didn’t deserve further acknowledgement.

Our extra virgin test subjects were the seven olive oils I just purchased from the California Olive Ranch: Limited Reserve, Everyday California, Arbequina, Arbosana, Miller’s Blend, Oroville Ranch, and Artois Ranch. I had some little disposable plastic cups and a big glass of water for each of us at the ready.

We warmed the oil in our hands by cradling one cup in the  palm of one hand while covering the top of the cup with the other hand. I’m not sure if we were supposed to swirl or not but we did a little bit. It seemed the natural thing to do. We then stuck our noses into the cups and took big, deep sniffs. I showed James how to do strippaggio by sucking in the air along with the olive oil as it travels from the front to the back of the tongue. I am over zealous when I am strippaggioing and always end up choking myself on the oil flying around my mouth. James got lots of laughs out of Mom coughing on the oil which went up the back of my nose combined with the coughing at the bright peppery tang of most of the oils as I swallowed. I swear all that coughing felt like exercise.

After about a half an hour and some re-tasting I am proud to say that none of the California Olive Ranch EVOOs were trash bin worthy. Each oil had a beautiful aroma of fresh olives and while each was different, each was also delicious. Here are our very non-professional findings.

Gold Star (Stronger Flavor)

  • Miller’s Blend – This was our favorite. It had a rich olive scent that smelled like broiled New York Strip steak. It was buttery, grassy, with a strong pepper finish. James and I agreed we would use this oil in all our cooking.
  • Arbequina – The initial aroma was clean and light. After the milder scent we were surprised at the robust flavors of fruit and artichokes. It had a nice peppery finish. Again we would use this one for everything.
  • Oroville Ranch – This olive oil isn’t on the California Olive Ranch website anymore. It had a light olive scent with a powerful, bold flavor and a big pepper punch. Wonderful.

Silver Star (More Complex Flavors)

  • Arbosana – A light, fresh olive smell. The flavor was very distinctive unlike any of the other oils. We tasted strong fruit, nuts, and green vegetables. There wasn’t much pepper at the end. It was a favorite.
  • Limited Reserve – A rich olive aroma. Sharp with a mixed green vegetables flavor. Had a great chewy feel. Lots of bold pepper going down the throat. Amazing.

Blue Star (Mild and Less Complex)

  • Everyday California – Buttery, slight fruit but almost sweet. Some surprising pepper. I do use this extra virgin every single day.
  • Artois Ranch – Like the Oroville Ranch it isn’t on the website any longer. This was by far the mildest of all the oils. Light aroma, less viscosity, very little pepper. An excellent all around olive oil and great for evoo beginners.

As you may have guessed the color of the stars doesn’t have anything to do with how good the olive oil is but with flavor categories. I just happened to have an abundance of stars in these three colors.

Taste testing these California Olive Ranch Extra Virgin Olive Oils was a fun and interesting activity for a Mom and her now soldier son. Hooah!!

May the sun shine through your branches.

www.olivecrazy.com