Thanks to all our readers and the overwhelming interest we have experienced at Olive Crazy we are going through a growth spurt. During growth spurts all kinds of disruptive things happen: the office moves, more staff comes on board, changes abound.
In case you haven’t noticed, and I know you have, the olive and olive oil industries are also undergoing enormous, shuddering changes. These changes are directly responsible for Olive Crazy’s need to ramp up operations. After all, Olive Crazy is the only venue that promotes the United States olive and olive oil industries while reporting on activities around the world.
I have no plans to change the way I write my Olive Crazy articles. I enjoy sharing views from a personal perspective. I have found that this perspective makes learning about important yet dry subjects (olive fruit fly, olive oil politics, quality control, etc.) more palatable to consumers, and consumers are key to revamping the United States olive oil consumer market’s perspective – duh.
It is not enough to write for olive insiders. Olive Crazy must focus on educating consumers. This focus is critical and is spurring our growth. As much as I would like to consistently provide uninterrupted content for you to read, Olive Crazy must give in to a not-so-smooth transition.
The transition will end in August. In the meantime, I will try not to disappoint. Thank you for reading and …
May the sun shine through your branches.