Wait a minute, we’re talking about Texas and an olive industry. Yes indeed thar’s gold growing on them thar hills. Watch out California Texas is after a share of the U.S. olive oil market. The U.S. market is relatively small in relation to the rest of the world (1% I believe), but I prefer to see the positive side and that means there’s room to grow – no market saturation yet.
Soon PBS will be airing the new film, Texas Olive Trails, it is a testament to the folks of that state. I enjoyed watching the film preview very much. I hope you do too.
May the sun shine through your branches.